Small-Business Guide – Marketing Your Business With Facebook – NYTimes.com

Small-Business Guide – Marketing Your Business With Facebook – NYTimes.com.

A growing number of businesses are making Facebook an indispensible part of hanging out their shingles. Small businesses are using it to find new customers, build online communities of fans and dig into gold mines of demographic information.

“You need to be where your customers are and your prospective customers are,” said Clara Shih, author of “The Facebook Era”

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