Drew McLellan and the folks at Social Media Today have articles after articles on social media, and this one is a must read.
After all if only about 14% out of 6,000 executives say that their social media strategy is effective, isn’t that low numbers. But it gets worst as only about 7% of them think that it’s generating revenue for them. What’s going on here? Well read this article and learn why having a successful social media strategy can raise those numbers.
And while your there, click on the 11 tools that you can use on twitter.