Gary Arndt is right on the money with this one. Here’s just a tidbit of what he has to say.
SEO is time consuming
Critics of this article might point out that if you just worked harder, you could rank for anything you want. They are probably right. It isn’t a question of what is possible. It is a question of the return on your investment. The concept of time ROI is absent from almost any discussion on SEO.
Bloggers have a comparative advantage in social media. We can appeal to human notions of authority, not algorithmic notions. We can have discussions and conversations, and brands can’t do that. Moreover, it isn’t hard to do. All you have to do is talk and most of you are probably doing that now.
Check out some of these sub-headings
Traffic as a means vs. traffic as an end
Writing for humans vs. writing for machines
Choose social media for greater ROI
And there’s so much more.
Now read the full story. I do welcome comments