Scott Monty, a social media genius like myself (ok but I’m getting there) writes a great article on social strategy on the corporate level. Let’s take a peak.
“Now, Jeremiah Owyang (@jowyang) of Altimeter, along with Charlene Li (@charleneli), Christine Tran (@christineptran) and Andrew Jones (@andrewjns), has undertaken what I consider to be the definitive report on the challenges, opportunities and future of the corporate social media strategist. After surveying some 140 social strategists, interviewing 50 corporate practitioners of social media and looking through some online resources, they outlined some major findings, including:
- Corporations have anointed an Open Leader, the Social Strategist.
- They are overwhelmed with six major challenges – with little relief in sight.
- Be proactive – or be relegated to being a Social Media Help Desk.
- Senior management must be selective in hiring this role – then give full support as they evolved the corporation.”
Oh yes there is a 27 page report written by Jeremiah Owyang on…
For the rest of the story just click on the link and enjoy.