How is Tumblr beating both facebook and twitter at their own game.

How is Tumblr beating both facebook and twitter at their own game.

Here’s a sample of this article written by John Battelle. He’s good.

I’m just starting to play with the service, but I’ve got a thesis: Tumblr combines the best of self expression (Facebook and blogging platforms) with the best of curation (Twitter and RSS), and seems to have stumbled into a second-order social interest graph to boot (I’m still figuring out the social mores of Tumblr, but I am quite certain they exist). People who use Tumblr a lot tell me it “makes them feel smarter” about what matters in the web, because it unpacks all sorts of valuable pieces of content into one curated stream – a stream curated by people who you find interesting. It’s sort of a rich media Twitter, but the stuff folks are curating seems far more considered, because they are in a more advanced social relationship with their audience than with folks on Twitter. In a way, it feels like the early days of blogging, crossed with the early days of Twitter. With a better CMS and a dash of social networking, and a twist. If that makes any sense at all.

Signal, Curation, Discovery – John Battelle’s Searchblog.

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