One of the most neglected areas of digital development is partner outreach and support. In many cases your company has undergone extensive conversations with key businesses supporting your organization.
The unfortunate mistake is that no one knew how to detail online partner opportunities and this results in simple inaction (i.e. a wasted asset.)
Thus Barry Hurd goes on and explains some very critical and over-looked aspects in finding Digital Partners and getting them engaged in helping you help them. Please read and enjoy.